About Us

Council Opticians originated in the City of Buffalo in 1953. The company rapidly expanded in Erie and Niagara counties before coming to Genesee County. Council Opticians of Batavia opened its doors on Main Street Batavia in 1960.

Council Opticians of Batavia is locally owned by Dr. Robert E. Gouinlock. Over the years, Council Opticians has gained the reputation for having one of the largest selections of frames and eyeglasses, including designer frames and designer sunglasses in Western New York. We also pride ourselves in having an in-office optical lab, allowing prescription eyeglass lenses to be ground and inserted into your desired frame on-site. This service makes it possible for our skilled opticians, Jon and Kristie, to make your new pair of glasses on the same day you get your eye examination!

Contact lens fitting services are available for previous as well as brand new wearers. We fit all types including daily pairs, two-week and monthly contact lenses. Contacts are now available for patients who have astigmatism, as well as for patients who require bifocal powers for close up vision! An annual supply of contacts can now be conveniently shipped to the patient’s home if desired.

Dr. Gouinlock, often referred to as “Dr. Bob”, provides primary care optometric services for children ages 4 and up and adults of all ages. The comprehensive eye examinations offered look for conditions you may worry about including cataracts, glaucoma, and macular degeneration. Diabetic eye exams as well as special retinal exams for patients who may take high risk medications are also pr