BATAVIA, NY (October 9, 2024) — Demonstrating its commitment to fostering internal growth and professional development, Tompkins Financial Corporation (Tompkins) has promoted Erin Freije to director of marketing. Freije will oversee day-to-day operations across Tompkins’ marketing communications, internal communications, product management and customer experience.   
 
“Erin has been an integral member of our team since 2018,” Charles Guarino, SVP and chief banking operations officer at Tompkins. “She has streamlined countless processes for us and, more importantly, spearheaded numerous initiatives to enhance our offerings to customers.”
 
Previously, Freije was the retail loan product manager and associate vice president at Tompkins, where she spearheaded the launch of new products, system implementations and digitally focused initiatives. With nearly a decade of experience in product management, Freije has ample expertise in traditional and digital marketing, in addition to marketing communications as it relates to banking and financial institutions.
 
A graduate of SUNY Geneseo and Messiah University’s MBA program with a focus in strategic leadership, Freije currently serves on United Way of Broome County’s Board. She lives in Central New York with her husband and two daughters.
 
 
About Tompkins Financial Corporation
Tompkins Financial Corporation is a banking and financial services company serving the Central, Western, and Hudson Valley regions of New York and the Southeastern region of Pennsylvania. Headquartered in Ithaca, NY, Tompkins Financial is parent to Tompkins Community Bank, Tompkins Insurance Agencies, Inc., and offers wealth management services through Tompkins Financial Advisors. For more information on Tompkins Financial, visit www.tompkinsfinancial.com.